I wanted a bold, big, poster-like design for the website to convey confidence and boldness.

Since this was mostly a practice project for incorporating Sanity CMS into a website, I also wanted to keep it simple. However, simplicity is often a good thing. You know the old saying--less is more! That was certainly the case with this site. I was able to reuse spacing and typography and colors in a way that made the site feel cohesive and intentional.

The biggest challenge in this project starting out was trying to determine the right content structure in sanity. I built the studio backend before even designing, which resulted in having to do a lot of tweaks after I figured out the website sections and components I would have in the design.

All in all, this was a fun project, and I learned a lot from it, both from the design perspective and the content structure side as well!